Category Archives: The Business of Writing

Adventures in Promotion I

The Indie publishing revolution has opened doors for new and little known authors to blaze their own path to writing success. A side effect of this increased opportunity is a crowded marketplace where you have to work hard to build your particular audience. Developing a well-organized, consistent marketing and promotions strategy is essential. With this in mind, I am always looking for new promotional venues.

The Books Machine brings authors and readers together into a community where words are valued. For readers, it’s a great resource for discovering the next addition to your “keeper” shelf. For authors, it strives to promote books in an intensive and highly individualized way. This is the first promotion site I’ve found that provides an excerpt of the book along with the sales listing.

My newest launch, Morgrim’s Wood, is having a Kindle promo from 7/8 through 7/14 and I’ve just signed it up for a comprehensive promotion package with The Books Machine…newsletter feature, Facebook post, and a place on the deals promotion page of their website. This was offered at a special sale price of $20. It’ll run sometime between 7/11 and 7/13.

Will this result in a ton of sales? No idea. It often takes purchasers several exposures to a product or service before they’ll hit the “buy” button. So the real aim of a marketing and promotions strategy is to get your book out there where the people who’d most appreciate and enjoy it can learn it exists.

I’ll let you know how my experiment with The Books Machine goes.

If you’d like to learn more about this venue–either as a place to promote your work or to find your next great read, just click the link!